Continue reading Internationalisation (i18n)

Internationalisation (i18n)

i18n (Internationalisation) Internationalization (i18n) is the process of developing products in such a way that they can be localized for languages and cultures easily.  Localization (L10n), refers to the process of adapting a product, application or document content to enable their usability in a particular linguistic or cultural market (a locale) Benefits of Internationalization Easier adaptation of…

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Continue reading Are you missing out on the Real Indian Market?

Are you missing out on the Real Indian Market?

Are you missing out on the Real Indian Market? With less than 13% of Indians being English-speakers (Source: Wikipedia), if your website, app or content is not available in different Indian languages, you surely are missing out on a much wider audience. Users, in general, feel more comfortable and stay longer and are more likely to buy from websites…

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